Power

Information

Precision

Bonafide is the Generative Commerce Enablement technology that empowers brands to manage the exchange of information in the Generative AI ecosystem.

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Product

An information exchange that drives generative commerce

Generative AI Apps

Generative AI Apps

  • More accurate and relevant answers
  • Lower computing costs
  • One source for validated content and data
  • Increase user trust
Bonafide

Bonafide

We enable brands to distribute accurate and validated content to Generative AI Apps to increase discovery and purchase.

Brands

Brands

  • Ownership of data and content
  • Greater visibility to Generative AI Apps
  • One source to distribute content
  • Be part of the purchase decision

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Generative AI is the new era of commerce

It’s time to rethink how your content is developed and distributed.

In the next decade, web search-based eCommerce will be overtaken by AI-based Generative commerce.

increase-decrease

Decrease in search
engine use and
website visits

Increase in content
distribution via
Gen AI chatbots

Don’t just take our word for it

70%

of American are using or plan to use Generative AI for travel planning

JUNE 26, 2024

Gartner Predicts Search Engine Volume Will Drop by

25%

Due to AI Chatbots and Other Virtual Agents

FEBRUARY 19, 2024

92%

Of Retailers Are Investing in Generative AI Commerce

AUGUST 28, 2023

The bottom line

Accuracy, organization, and control of information on brand’s products and services will directly impact consumer’s opportunity to discover and purchase them.

Team

Entrepreneurs with success innovating at scale

  • Layton Han

    CEO

    Data, Travel and eCommerce

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    Co-founder/CEO, IPO, sold to United Airlines and later to Netzero

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    Co-founder, sold to American Express

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    CEO, grew travel data company from start-up to $100+ million in revenue

  • Tom Underwood

    COO

    Hotel, Travel and SAAS

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    company-logo

    SVP Hotels, grew hotel business from $1 billion to $2 billion, enabling company sale to Expedia

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    CEO, doubled ARR in less than 20 months to nearly $10 million

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    CFO, founding executive team and raised over $25 million in capital

  • Chris Brown

    CPO

    Data Science and AI

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    Founder, grew company to be the key data science partner for large brands including Google, Visa, Gap, US DoD, Wells Fargo and McKesson

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    Chief Data Scientist, built the company’s ML/AI models to enable the company’s global media buying and analytics efforts

  • Jeevan Bhattar

    CTO

    Technology

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    SVP Technology, managed over $100 million budget and 350 technology employees globally

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    Founder, designed and developed wireless lighting and energy management solutions system

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    Sr Director, Customer Global Technology Solutions and Services accross multiple verticals

Investors

  • Javelin Venture Partners

Advisors

Our vision is to unlock the maximum potential of Generative Commerce.

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Our Brand

We are our client’s intelligent companion

We are our clients’ always-on, hardworking companion in Generative Commerce. As such, our logotype features a trusty sidekick, a Border Collie named Fido. Border Collies are regarded as the brightest canine breed, used as herding dogs on farms and ranches around the world to keep livestock safe and in check—a nice analogy for what we do at Bonafide.

  • Direct a healthy information flow

  • Streamline genAl output in a world of infobesity

  • Keep a watchful eye for accuracy and legitimacy

We are our clients’ always-on, hardworking companion in Generative Commerce. As such, our logotype features a trusty sidekick, a Border Collie named Fido. Border Collies are regarded as the brightest canine breed, used as herding dogs on farms and ranches around the world to keep livestock safe and in check—a nice analogy for what we do at Bonafide.

Contact

Get ahead of the curve

Learn about what Bonafide can drive for your business

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Learn more about Bonafide here